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Vocabulary
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In
Internet Marketing there are used many words that for a beginner or so
called newbie are unknown and therefore explained in this Internet
marketing vocabulary.
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Directory
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Search
Engines - Get found - SEO (Search Engine Optimization)
To get found, your site
should have enough and
good content with the keywords
you want to be found for on
the good positions:
The main keyword(s) should appear at least in the title of the page, in
the header H1, in the first 25 words in the page and in the last 25
words. The site should be well structured and have many links
in the sites between the pages and specially from other sites.
The more pages point to your page and the higher Page Rank
(see vocabulary) these pages have, the higher your page gets in
position. Important is also the name of the links (anchors) used to
point to your sites. These names should be as much as possible be equal
or equivalent the keywords you want that page be found for.
Don´t
use tricks to fool the engines because they are very intelligent and
pages trying to abuse or using tricks will be banned automatically!
In general we can say there are two factors important in search engine
optimization being On Page Optimization and Off Page Optimization.
On Page
Optimization
are all the items you can improve on the site itself like the right use
and positioning of the keywords, the content, the alt- and mega tags,
the
structure of the pages and the interlinking between the
pages in the
site itself.
A good place to know which
keywords are most looked for, and getting suggestions for alternatives
or combinations is at
http://inventory.overture.com. This is a free online tool showing how
many times the last month the keyword you type in is being seached for.
It then displays alternatives and combinations you can use
too.
However if
you want a real professional tool which does all the research
automatically is Keyword
Elite.
Off Page Optimization are
the factors outside your site. Other sites that point to your
site getting a higher Page Rank and position yourself. This
can be
improved by exchanging links with sites in your market (niche) by
simply asking them to put a link on their site. If you put one to their
site and they put one to your site is called reciprocal linking.
If another site points to your site without your site linking to their
site is called a backlink which counts even a little bit more. Another
way of getting more backlinks to your site is using articles and
blogs that point to your site. These count very well for the the search
engines as they have always changing and adding content. This counts a
lot for the search engines as they always look for more and new fresh
content.
One very important thing
to mention here is that for the search engines
the Off Page factors
count much more than the On Page factors. So to get a
high position keep in mind and work on these Off page items constantly!
Getting found and get a good
ranking in the search engines got pretty complex nowadays and the rules
and algorithms these engines use change and get optimized all the time.
There are
people and companies specialized in the so called SEO - Search Engine
Optimization to optimize sites to be found and get the best rankings.
A Powerful Set
Of Search Engine Optimization Tools & Guide
So Easy To Use That You Will Blow By Your Competitors, Get
Higher
Search Engine Rankings, & Make More Profits is The
Super SEO Package:
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