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Vocabulary
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In
Internet Marketing there are used many words that for a beginner or so
called newbie are unknown and therefore explained in this Internet
marketing vocabulary.
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Directory
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Learn
everything about Internet Marketing
How to
promote sites,
make money on line, getting more clients, getting more sales.
Introduction
- online selling opportunities
The
Internet has grown to one of the most
important marketing media with more than one
billion people online, and over
200 billion dollars of sales a year, still growing fast
every day. This means an astronomical
number of potential
clients and
buyers of products, services and money making opportunities.
The
Internet can be used for the marketing of any
type of product or service. Any
product you can buy in a shop can be sold on the Internet and delivered
to your house or company. It can also be a downloadable information
product, report or software. Everybody
can make money online. You can write your own ebook or
sell/promote someone
else´s products and get a commission.
This is called affiliate marketing. On the other hand affiliate
marketing can be used as a
very powerful marketing technique for product owners to
get a huge army of sellers for their products or services without any
advertising costs! The
business man who knows and uses the tools to explore the tremendous
possibilities of Internet Marketing can have huge profits,
as well as anyone who
wants to make (extra) money on the Internet. The new home
business options are limitless, easy and without much investment to
start. Specially in the information
business. The
main reason people use the Internet is
to get information: news, products, services, contacts and
find
special
offers. |
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Building
a site - content - site structure - how to get found
If
you
already have a site and product it is important to know how your site
is structured and linked between the pages, often this can be improved.
Be sure to
have original, interesting and all the time updated content.
However just as important is to know if,
from where and how many
links are pointing to your site. As well for the
search
engines as the Internet user, surfer, it is important to have as much
as possible options, links to get to your site, specially from high ranked and much visited
sites. In case you don´t have a
site: think of niches, special markets, you know about and start a marketing research
based on keywords to check out the market potential and profitability.
With research on
keywords in these markets you can get a very
good starting point to build a
well structured and easy to find site. All this research should be done
before
the actual building of the site. The chapter building a site
will show you
how
to do it.
How to
promote sites - Getting traffic - Getting sales
The
first and most important note about getting visitors to your site is
the fact that you should always focus on getting
´targeted´traffic´.
In other words look for ways to
get
visitors interested specifically
in your offer. Don´t spend
time and money on just getting traffic in general.
Search Engines
One
way to get ´natural´, free and targeted traffic
is
getting a high
position in the search engines. The rules and algorithms used by the
search engines are changing and getting more complicated all the time
but some basic rules are still the same. To learn everything to get a
high or even first position look at our chapter search
engines.
Pay Per Click
Another
way to get targeted traffic is using Pay Per Click programs like Google
Adwords, Yahoo, Overture etc. In that case you pay for people who click
on an advertisement that leads to your site. The ad is
being displayed
when someone looks for one or more keywords you have selected. For an
extensive explanation, learning how to use it effectively
and examples
of PPC programs look at the chapter
Pay
Per Click.
Viral
Marketing
More ways to get traffic is viral marketing which means giving away
free reports with quality
information/content
containing one or more links to
your site.This is a great way to get free
and targeted traffic. Check out the chapter viral
marketing how to do it.
Writing and submitting articles about your topic to
article directories (sites) including a link to your site is
another free way to get lots of visitors to your site. As these article
directories have high
page ranks in the search engines the link from
the article to your site helps getting your site higher in the
search engines. Submitting
articles.
Blogs&Forums
Participating in blogs and forums about your market putting your
signature (name
and site link) can bring many targeted and interested potential clients
to your site. Learn how to find the best places and use them without
much effort at chapter blogs&forums.
Free Advertising Sites
There are some very good free advertising
sites which may have he right category for your business. Checkout the
chapter free
advertising to find out more.
Mail lists - email - newsletters
The best way to keep your customers,
getting
new
clients and more sales is using e-mail and building
mail lists. Always
try
to get the e-mail
address of visitors to your site and mail them periodically with an
autoresponder. It is proved that more clients buy after 4 or 5 contacts
rather than the first time. Look in the chapter mail
lists
about how
to setup an autoresponder
and the effective use of mailings and
techniques. Never use spam: unsolicited mails and prevent the
use of so called mass-blasters(mailers).
Offline promoting
Use
every possibility you can think of to promote your site: on visit
cards,
adhesives, posters, radio spots, cars, t-shirts, caps
etc.
Make
Money Online:
Affiliates
There
are several ways of
making money online. The easiest and most used way is affiliate marketing.
This means selling/promoting other peoples
products and getting a commission. This is completely automated and
you can learn how to do this in chapter affiliates.
Google Adsense
Put advertising on your site with Google Ads, this
is called the Adsense program. You
get paid every time someone clicks on the ad. This can be
interesting for people who have sites with good content and traffic for
their site. It is possible to create sites only with the purpose of
making money with the ad´s on it. Checkout chapter Adsense
to know more.
Resale
Rights
Instead of making your own
information product
it is often much easier
and even cheaper to buy resale rights of
certain products and packages. Good examples and prices you can find in
the chapter Resale
Rights
Making
your own info products
It is not as hard as you imagine to
write your
own information product/report if you write about topics you are really
interested in and passionate about. Much information can
be found on
the Internet itself and together with your knowledge and experience
you can write
an ebook. Look
in the chapter make
info product
on how to
research the market and demand before you start. How to find
the exact niche to focus on and the keywords to incorporate in the
sales site.
MLM - Multi Level Marketing
Multi
level marketing
is a system in which every member who refers another member not only
gets a percentage of this referral but also a less percentage of all
the members that member sells. Depending on the system on
how many
levels deep the commissions are being payed for this can add up quickly
and works automatically. For good examples and an extensive explanation
go to the chapter MLM
Membership
sites
Membership
sites are sites where you can subscribe
to get monthly newsletters and/or unlimited access to all the time
renewing content about professional topics.
Auction sites
Nowadays the auction sites as well the national as
international ones like eBay have grown into enormous market places
with huge numbers of visitors and sales. If you know how to use them, not only for selling one item but as a wholesaler using dropshipping, or for digital products they offer big opportunities to make lots of money. Also as traffic generator for your own sites. Learn how in the chapter auctions/ebay
Ezines
Ezines are electronic magazines. As well as
with
normal magazines, ezines are normally paid for by the subscribers. This
means the publisher makes money with the subscription fees as well as
with advertisements in the ezine. Find out everything about setting up
your ezine at ezines.
Receiving Money
To be able to sell and market online you need
options to receive money online. The chapter receiving money explains
how to resolve this easy and boost your sales.
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